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Reselling the cloud under your own brand

Sell the cloud to your customers, under your name, at your margin.

A reseller tier between the platform and your customers, with your domain, login and brand, your own price books and margin, sub-billing to each customer, support tooling, and no customer of yours visible to any other reseller.

For MSPs, Hosting providers, Telecoms

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Cloud console
The order page in the cloud console, choosing a machine class and region with the hourly and monthly price shown before confirming.The order page in the cloud console, choosing a machine class and region with the hourly and monthly price shown before confirming.
Pick a size and a region; the price is on the page before you order. Shown with demo data.

The situation

An MSP resells a hyperscaler: the console carries someone else’s logo, prices are whatever the reseller spreadsheet says this month, and customer invoices are rebuilt by hand.

How it works

Step by step, and the product each step happens in.

  1. 01

    Become the middle tier

    Multi-level tenancy places you between the platform and your end customers, and keeps each reseller’s customers invisible to every other.

    In Partners

  2. 02

    Put your name on it

    Your own domain and login, with the brand record resolved per reseller and used on sign-in pages and certificates.

    In Partners

  3. 03

    Set your prices

    Price books with your margin over the platform’s, and margin analytics per reseller.

    In Partners

  4. 04

    Sell what customers run

    Your customers order servers, storage and databases from a catalog that shows prices, never the wholesale cost.

    In Servers
    Cloud console
    The order page in the cloud console, choosing a machine class and region with the hourly and monthly price shown before confirming.The order page in the cloud console, choosing a machine class and region with the hourly and monthly price shown before confirming.
    Pick a size and a region; the price is on the page before you order. Shown with demo data.

  5. 05

    Bill and support them

    Sub-billing per customer, support tooling for your desk, and revenue reporting by SKU, region and reseller.

    In Partners

What you get

  • Your brand, end to end

    Domain, login and branded documents resolve to the reseller’s brand.

  • Margin you can see

    Price books carry your margin, and analytics show it per SKU and region.

  • Customers kept apart

    No reseller’s end customers are ever visible to another reseller.

The products involved

Questions, answered

Do our customers see the platform’s costs?

No. Customers see the products and the prices you set; wholesale cost is never on the customer view.

Can we offer identity and data products too?

Lifecycle supports multi-client controls and reseller operations for MSPs managing several companies.

Related use cases

Reselling the cloud under your own brand · ProjectX